Canada comes out second and the US third, followed by Italy, Switzerland, France, New Zealand, UK, Japan and Sweden.
The CBI is a study of 2,700 international business and leisure travellers from nine countries.
It examines how countries are branded and ranked according to key criteria and identifies emerging global trends in travel.
In the category ‘best brand to extend a business trip’, Australia, New Zealand and Scotland are the top three, while Canada, Spain and Denmark are the top three in the ‘best country brand for families’ category.
Bridge & Wickers couldn't agree more with all of the above, especially with regard to travel to Australia, New Zealand and Canada!
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